Why is online so important?
According to Google, 97% of consumers use the web to search for local businesses. If your
customers are online, you should be too. Regardless of your business’s size or industry, an
online presence is crucial to succeed. An online presence reinforces your brand and what you
have to offer. When you make yourself visible you start portraying your amazing products or
services, because your customers will look out for them!
If you have an online presence supported by quality content, this will
attract new potential
customers that never have heard of your brand. It makes your business accessible and reachable
all over the Internet. It encourages reviews and engagement so that your customers feel part of
your business. Therefore, online is a great way to enrich your portfolio of satisfied
Why is business configuration so important?
Business configuration, also known as internal organization, plays a crucial role in a business’
success. Either it is about a tall or a flat organisational structure, it is an extremely
important aspect for decision making. Once decision are made fast, it is natural that problems
are prevented or solved faster. Therefore, achieving goals and results is easier.
Business configuration is particularly important for communication. It
enables the distribution of authority, therefore messages are directed towards centers of
command. It also keeps the team focused on its tasks because they don’t need to worry about
communication flow. The structure of an organisation is also important for evaluating employee
performance. In this way, employees can be motivated and motivated employees work harder for the
Why every future business needs both factors?
Between a company’s online presence and its internal organisation is a very powerful connection.
Once a company is structured, every single resource works towards achieving its goals. There is
communication, problem solving procedures and happy and involved employees. Those are the
elements of a strong and steady organisation.
On the other hand, an online presence is futile for a company that has no
clue about how to achieve its goals. An online presence must be supported by a united and
effective team. This requires a well established business configuration. The team must be able
to fulfill every customer’s requirements, from an extraordinary expertise in your domain, to a
friendly and entuziast approach!